Friends of Gems

A Proud Gem of Saint Lucia


Saint Lucians are known to be proud people. Proud of our culture. Proud of our heritage. Proud of our history. Sharing our island’s culture with our friends comes naturally to us. In the diaspora, many of us promote Saint Lucia to our colleagues and friends all the time – we naturally engage with people to the point where they all want to visit Saint Lucia. Pot lucks are common in Ottawa where offices hold lunches and food fairs which depicts food from the rich cultural heritage of teh people from Ottawa who come from all over the world.




















Yesterday, April 29th, 2014, Percita Theodore, a former Senator of Saint Lucia, showcased Gems products and the marketing concept, “Marketing is everybody’s business” at a food fair at her workplace. This was an ideal opportunity to raise the consciousness of her market’s segment to the touristic attributes of Saint Lucia through the Gems concept. She did this by combining promotional material, a Saint Lucian dish and her warm and friendly personality as a Gem of Saint Lucia. This combination attracted interest by others to be freinds of Gems and to choose Saint Lucia as a destination of choice.


Being a friend of Gems is easy. It is fun. Together we are raising awareness of beautiful Saint Lucia to our global network of friends and friends of Saint Lucia. As a result of the Gems concept and processes, we are able to track our visitors and also build an intimate, sustainable and long term relationship which will result in economic benefits to indigenous Saint Lucians. You too can become a friend of Gems.



Have an event coming up? 

Want to be Friend of Gems?


Contact wilson@gemsofsaintlucia for promotional material.



It is fun.  It is easy!


Together we are creating awareness and consciousness of people globally to make Saint Lucia a destination of choice.


A few tips on how to make this happen:


- Be part of a food fair or pot luck at your work place, school or church community. You can introduce main celebrations of Saint Lucia such as Independence Day, National Day etc.

- Contribute some cultural dishes from Saint Lucia.    You can ask your friends to help you!

- Put up a signs with the name of each dish. You can even list out the ingredients.

- Set up a small display to showcase Saint Lucia and products from Saint Lucia. 

- Dress in your national wear to make it more fun!

- Promote Gems of Saint Lucia by having Gems flyers at your table. 


Let your co-workers and family and friends know that we can help them experience the richness of Saint Lucia's cultural and heritage sites.

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Rosalie Bay Resorts, Dominica
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The management of Gems of Saint Lucia has positioned its concept to differentiate it from that of its competitors. This differentiation is driven by the marketing channel which is St. Lucian nationals globally with the focus placed on a single destination, St. Lucia. As a result of this strategy, the marketing consultants working with Gems of Saint Lucia will:

a)  use their knowledge of the island to sell with greater precision and passion -

b) be conscious that they are contributing to the socio-economic development of the island,hereby creating economic opportunities for their relatives and friends at home.our own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.

Connect with Gems:

Tel:  1-631-746-2827


Become a friend of Gems:

Double click me.

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