Gems of Saint Lucia is the new and innovative concept which engages St. Lucians and friends of St. Lucia
in the socio-economic development of Saint Lucia through tourism.
" If you want a committed St. Lucian professional to produce results by increasing the islands exports to the US market - use Wilson. When a lot of resources are placed in a new initiative you have to be sure that the outcomes will be positive and I can’t thank Wilson enough for assisting my former hotel, Village Inn and Spa Hotel, for increasing our occupancy levels as a result of a new marketing concept, Marketing Is Everybody’s Business, which he conceptualized and executed."
CROWN RESORT MANAGEMENT
Gems of Saint Lucia
Expansion to Dominica
Visit Rosalie Bay Resort
Rosalie Bay Resort in Dominica is truly a labour of love!
Built by hand over the course of nine years, Rosalie Bay Resort is a dream and labor of love for owner Bev and her partner Oscar. They created an eco resort to share the beauty of the nature isle with visitors, empower the local residents and protect the environment.Nestled at the foothills of the Morne Trois Pitons, an UNESCO World Heritage Site, on the southeast coast, our Dominica hotel sits on 22 verdant acres at the intersection of the ever-changing Atlantic Ocean and crystal clear Rosalie River.
Stunning natural beauty and modern touches work together in perfect harmony to create a vacation where you feel rejuvenated, relaxed and reconnected.
Gems engages companies, instutitutions and individuals in the following three market segments:
Students and Professors
The presence of Caribbean students attending universities and colleges throughout the United States of America, Canada, the United Kingdom and other regions, represent a source of potential contributors to the island’s tourism products, both in the areas of personal selling and the development of a marketing segment, the student population. These students’ presence, accent and excellent academic performances will be used effectively to promote the “The Gems of Saint Lucia” (which will be the name brand for hotels participating in this venture).
St. Lucian students have consistently demonstrated excellent performances in the academic fields and in varsities. These performances have earned them respect, admiration and support from their professors. Therefore, these impressions will be used as effective marketing tools for the promotion of the Gems of St. Lucia.
The students should also use the accomplishments of our two Nobel Laureates, Sir Arthur Lewis, Economics, and Hon. Derek Walcott, Literature, to raise their professors’ curiosity about the island. How could such a small island state with limited resources produce two Nobel Laureates in such a short space of time? This is the question that St. Lucian students should challenge their professors to analyze by visiting the island for the purpose of tracing the paths of these two great men.
Support our local entrepreneurs by visiting our Gems Treasures.
Gems Treasures are the local cultural and heritage sites that will make you experience the culture of the island in an authentic way.
St. Lucian entrepreneurs will also be invited to participate in the promotion of the Gems of St. Lucia. Their participation in this promotional effort will also enhance their businesses as they use the island’s tourism products as gifts and incentives to their clientele.
The island will benefit directly from the efforts of these entrepreneurs as they promote the island to members of different business organizations in which they hold membership. These members will be encouraged to use the island’s conference, banquet and seminar facilities, thereby promoting a wider range of the island’s tourism products.
The value of St. Lucian based entrepreneurs to the island’s tourism industry and the economy has been underestimated. These entrepreneurs represent a body of expertise which can be utilized in the economic development of the island. Further, they represent a source of potential investors needed by the island at this critical point.
These professionals need to be convinced that they can contribute to the development of the island through their contribution to the tourism industry. They are trained and exposed to a wide network of potential visitors to the island. In addition, they are tech savvy and are members to prestigious organizations which represent a strategic market for the Gems of St. Lucia. However, because they are pressed for time, they need to be motivated to participate in this initiative.
First-off, these professionals need to be made aware of the value of the tourism sector to the socio-economic development of St. Lucia. They need to understand that tourism generates employment for young St. Lucians, women in particular. In addition, the industry represents a market for farmers, fishermen, entertainers, and purveyors of goods and services. As a result of this awareness, these professionals will be sensitized to their impact on the socio-economic development of the island and will be willing to allocate time to this venture.
This marketing concept, “Marketing is Everybody’s Business” is being introduced at a period when the global economic crisis has never been so bleak for this generation. However, this period also represents an opportunity for us to combine our expertise, arms and legs, and time to promote the Gems of St. Lucia for the purpose of generating greater opportunities and possibilities for nationals.